Life at Sea Clothing | Blog

How Retail Clothing Stores Are Losing The Innovation Battle

Posted by Support Staff on

For years, the idea of buying affordable apparel online seemed rather odd. Why would you buy something based on a picture? Don’t you want to try it on first?However, the world is a rapidly changing place. What was once seen as a bastion of high street life, retail clothing, is becoming a thing of the past. While it’s a shame to see the age-old mantra of ‘going to the store’, it’s being quickly replaced. The online world is more accessible, more innovative and, frankly, more varied. You go to a store on the high street, and you are limited to...

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